Nimrod Kramer, CEO of Daily.dev, was recently interviewed on the Scaling DevTools podcast. In the interview, Nimrod shares his insights on developer marketing, and how Daily.dev has scaled quickly to over 150,000 users. Start with what Nimrod emphasises the importance of 'starting with what' in developer marketing.
Overnight success is rare. Quite rare. Many variables must line up to become successful. It usually takes longer to gain traction with customers than anyone would like. Let's look at what may delay your DevTool success. We’ll also touch on Michael Christofides’ story. Christofides is a developer who has
Marketing is hard. But developer marketing is marketing on hard-mode. Listening to experts on podcasts is one way to make developer marketing a little bit easier. Below are my favourite developer marketing podcasts. Scaling DevTools Scaling DevTools investigates how DevTools go from zero to one. Each episode interviews an expert
As the demand for developers continues to rise, so too does the demand for tools to make developers more productive. Tools that help developers create, test and debug software are being developed at an unprecedented rate. For these companies that are looking to market their tools, conferences provide one of
Flatlogic Flatlogic [https://flatlogic.com/] has $10k MRR and was created by software developers for software developers. The team know exactly what matters to web developers. This leads to consistent messaging about solving problems important to developers. I love that they show their use cases really clearly to developers. This
When I think about most of the DevTools I've bought, it's almost always learned about it through some combo of: * A cool tutorial or article * A friend or or community recommendation * Stumbling over a problem and frantically Googling/landing on Stack Overflow > “You should use marketing as a communications channel
According to Stack Overflow [https://insights.stackoverflow.com/survey/2020#technology-purchase-influence], more than half of developers now have influence in their company’s buying process for tools, so it’s absolutely essential you build a great experience for developers into your sales process. Here are five developer focused companies which